Dr. Andrew Emanuele represents a fresh face in the local orthodontist industry. He identified immediately that if his clinic was to be a success he would have to do something different to really stand out.
Legend has it when they were plotting this venture in Dean’s living room, they were at a stalemate in name searching. And peering in the window at that moment was a red fox, staring right at them. The “Machine” was a nod to the tattoo equipment.