Established the summer of 2017, Mountain Bike Halifax is a volunteer-driven organization that strives to provide, preserve, and promote sustainable mountain biking in our community.
Volunteering on the founding team, we jumped at the opportunity to wrap this amazing initiative with some rad branding.
We worked with the association to help them establish a name, branding and a website to represent them moving forward. The association was in its infancy at the time; the Bylaws were being drawn up, the team was refining the immediate and stretch goals and needed a strong identity to help add legitimacy to the budding association.
We needed to select a name that was easy to remember, explained the purpose of the association and also had quality domain options available to stake a claim online. After a name was nailed down, we could shift our focus to the overall Art Direction.
Mountain bikers typically wear their gear until it’s in tatters before its deemed ‘replaceable’, they love the outdoors, and they aren’t shy about sharing their stoke for riding bikes.
We needed to create something that was timeless and flexible no matter what the application. This lead us into the direction of the traditional park patches, a timeless style that’s flexible and you can throw a little dirt on them, and it just adds character.
Their collaborative approach, coupled with imaginative and leading-edge design work has created a versatile product with the potential to represent our organization through a variety of media.