High Tide was in need of a brand refresh. They were changing locations to a snazzy new space across the water and wanted to inject some new life into their culture. The wealth management industry can be very fickle at times, it was crucial as we went through this process that the changing of the guard didn’t come as a major culture shock to their existing clients.
We led this project with a giant questionnaire. This business has been in the family for 2 generations now and it was important to Us that as we forged ahead we crafted something that at the very least contained subtle nods to their history and growth.
We gained great insights in the early stages into how we could carve out a fresh lane in the market while maintaining a sense of experience and knowledge.
Competitors across the board tended to play things very conservatively, and similar to one another. In fact, in one of our first meetings, we had the client squint their eyes at a collage of their contemporaries work and they couldn’t even tell who was who.
We made it our mission to build a brand that spoke the rich opulent lingo while feeling kick ass too.
Creatively driven, they know when to push you to see something new, while remaining 100% devoted to your vision. We enjoyed their relaxed approach while maintaining a professional structure. I would recommend them both as great contributors to your brand.
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