The tattoo industry is a highly competitive market. It can be infuriating for artists to break away from the already established shops and pursue their own dreams. Chris Campbell, a ridiculously talented artist in Calgary and his apprentice Dean Messervey were ready to take the leap of faith and open the doors on their own parlour. To help them off to the races they approached Dose to get an injection of kick-ass in their branding.
Believe it or not it’s difficult to find great branding on the doorstep of tattoo parlours. Their contemporaries have branding that looks more often than not as though they did it themselves–
- Go to dafont.com and type in tattoo font.
- Draw coyfish on looseleaf
- Scan coyfish.
- Merge gawdawful font with scanned pencil drawing.
- Smack logo on everything.
We knew right away we’d be able to get them on the right track. The name in itself “Fox And The Machine” gave us a ton of legs to work with.
Legend has it when they were plotting this venture in Dean’s living room, they were at a stalemate in name searching. And peering in the window at that moment was a red fox, staring right at them. The “Machine” was a nod to the tattoo equipment.
If you’re in the Calgary area, head on down to their shop and get some ink. Tell them Dose Media sent ya and you heard they do the best “Infiniti symbols in town”.
Freakouts over how good the name is.
Tattoos from them on Matt's body.
Other tattoo shops this cool.