There are 2 sets of visitors we’re targeting with the website. Retailers looking to validate the brand, product and ensure they’re aligning themselves with the best. The other being consumers looking to find out where they can purchase and enjoy fresh oysters. While functional benefits like quality, consistency, and flavour are part of what the brand stands for, it’s the joyful experience of consuming them that matters most. We want that same experience to come across when browsing the website.
Our mission is to bring great-tasting Fortune Oysters to more people, by challenging old assumptions and welcoming a youthful audience. We aim to make Fortune products more broadly appealing and available to this audience.
View this post on Instagram
We aim to design and build every website so they’re easy to maintain on the front and backend. This website is a component-driven so the client has the ability to move blocks to change the order and presentation of their product, add new layouts and ensure longevity as the websites’ content grows over time.
The layering of media, typography, and illustrations pushed our development team to ensure consistency between breakpoints. We needed to strength test all components so we could be confident that no matter what kind of content we throw at it, Fortune can put its best foot forward.
The sites’ theme is built on WordPress and utilizes Advanced Custom Fields to ease future content growth. Subtle animations and scrolling trigger effects help reinforce the care and attention that Fortune gives to every aspect of their product from the production line to the final product in the hands of their customers.
Dive in with no reservations. Fortune live Nova Scotia oysters are a small indulgence, and unapologetically good. So suck every ounce of happy from every single moment. Enjoy—irresponsibly and #LiveLifeRaw.