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Absolute Fitness transforms into Motiv Fitness

Absolute Fitness transforms into Motiv Fitness

When new ownership took over Absolute Fitness in New Minas of the Annapolis Valley they knew it was the perfect time to look at refreshing their business from the ground up. A new attitude, new name, new branding, website and a boatload of upgrades to the facility and equipment.

The new direction was a breath of fresh air for long-time members and the community.

When Motiv Fitness approached us to help with their rebrand we were naturally excited. The tone and message they wanted to convey were right in line with our thinking. They needed a flexible identity that could work in a wide colour palette, in print, online, within the facility and killer apparel.


We incorporated a greater than symbol into their identity to reinforce their mission to help members live a healthier life, to always be greater than the day before.

The new logo can be utilized as a standalone icon or wordmark.


It was an easy process and returned the perfect result we hoped for!