Avondale Construction Branding & Website
The Ask
For over thirty years, Avondale Construction Ltd. has been building Atlantic Canada. They’ve established themselves as one of the most reputable, reliable general contractors in our region, and have offices across the Maritimes. They’re a family-run business with over 100 professionals and specialists that can tackle any project.
Dose was brought in to inject new life into the Avondale brand world, marketing, collateral and online experience.
The Analysis
Construction is a competitive business; you’re continually pitching new projects, pushing innovations while delivering at a very high standard of quality. Consistency in your ability to communicate, execute, and deliver is a prerequisite. Avondale was built on these values that have seen them have success for over 3 decades.
Our task was to inject these same values into every touchpoint of the brand to ensure they’re always putting their best foot forward.
The Cure
We looked to add structure to their brand world that could be repeated. Inspired by the building blocks found in their original trademark we built the foundation for Avondale’s new image.
A simple and uncompromising direction was established that added the structure we wanted to convey a sense of trust and experience. These simple shapes are used to layout content, project photography and construct proposals that are easy to digest and understand.
The website was modernized to validate their experience & expertise. The site was redesigned to prioritize showcasing Avondale’s work through case studies that feature photo galleries, videos, project highlights and client feedback that funnel visitors to connect with their team.
Project Numbers
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100+Professionals & Specialists
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3+Decades of experience
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CountlessAmazing projects
Inspired by the building blocks found in their original trademark we built the foundation for Avondale’s new image.
DOSE Media
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