King’s Wharf was in need of a change. The process of cycling through many agencies in the past has left them with a disjointed brand image. With all of the new and exciting things on the horizon for the waterfront community it can be easy to overlook some of the simple fundamentals that help create consumer confidence and awareness. Dose was brought in in an effort to create a more intimate working relationship with a smaller team that would listen to what they said and help their ideas flourish into something great. Beyond all of the pretty things like new images and fonts, we dug into their overall marketing strategy and the analytics behind their online presence and saw room to insert more ass kicking. The end result was a new website with an interface that lure’s their audience to better connect with their sales team.See Website
The original design was plagued with tired textures, uninspired photography and a confusing navigation that left their audience unsure where to go next.
The new website is just plain easy to use. Their audience is able to funnel the information seamlessly while strategically placed lures lead potential buyers to call within the website or send a message.