Working with tech startups is something that we at Dose hold dear to our hearts. Daniel Allen from Ackee approached us with an incredible piece of software that needed a brand world wrapped around it. In a nutshell, his application takes a bunch of crazy, confusing, data and spits out easy-to-understand analytics to drive customer success. Our mission was to build something that felt fun, fresh and approachable while also infusing a little bit of his backstory as a strapping young lad from Jamaica.See Website
Ackee is built with simple plug and go mechanics. It’s purpose is to give you better data to set you up for success. Direction 1 does exactly that. It portrays an image of simplicity by using shapes reminiscent of elementary school but with a refinement that gives you confidence you are using a top notch product.
Ackee software has a lot to offer. A robust solution that makes complex data feel simple and efficient. Option two demonstrates the complexity of the software in a fun, easy way.
If Ackee is implemented properly, it arms businesses with the tools needed to make the customer journey seamless and hiccup free. The connected letters woven together represent a cohesive package where the business is connected to the consumer and the process is simple and easy to follow.